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THE POWER OF KNOWING YOUR BUYING PATTERNS.

Writer's picture: raquelraquel
Feb 16, 20226 min read

EL PODER DE SABER TUS PATRONES COMO COMPRADOR


Hi in this sunny Wednesday from the UK. I hope you are all having a good week so far.

Spring is around the corner, and I bet we can't wait to do the wardrobe switch over to lighter fabrics, and fine knits and probably hit the shops to see what is out there this Spring to freshen up our style, and wardrobe.


I want to talk about a topic today, it's about patterns that I learned when doing the wardrobe breakthroughs or styling sessions with the woman I have worked with.


Buenos dias en esta mañana soleada de Inglaterra. Espero que todos estéis teniendo una buena semana.

La primavera esta a la vuelta de la esquina y lo notamos. Seguro que quieres cambiar tu armario a prendas más ligeras o incluso mirar a ver que hay nuevo en las tiendas para dar un poco de frescor a tu estilo y armario.


Hoy quiero hablar de un tema que encuentro a menudo cuando trabajo con chicas que quieren encontrar o cambiar su estilo y armario. Todos tenemos un patrón en la forma en la que compramos. A lo que vamos directamente a comprar. Veamos cuales son:


1- THE "I BUY BLACK"

Naturally, you have always gravitated towards buying black. But actually, have you ever considered why?

From my experience, is not exactly because you know how to make it chic and work for you. But woman buy black moved by feelings. Black makes me thin, Black goes with everything, black makes me not think, black looks chic, black is easy.

Black can be very chic, but it can also be daunting to some complexions. Woman also buy black because they don't know any better, how to combine or go for another colours, and also in my experience, unfortunately, we all at some point, want to "hide" by wearing black.

Really think of the reasons you are wearing black and let's move away from that pattern, or let's make black look amazing in your own wardrobe!


1- LA QUE COMPRA NEGRO.

Naturalmente te vas directamente a las prendas negras cuando vas de compras. Sin embargo, he aprendido que es mejor pensar el por qué te diriges al negro.

Desde mi experiencia, no es exactamente porque encuentras el negro super chic, pero en realidad, las mujeres compramos negro por razones que incluyen sentimientos: El negro hace más delgada, el negro me va con todo, el negro me hace no pensar, el negro es fácil de llevar.

Llevar negro puede ser muy chic, si, pero también es un color un poco agresivo para algunas complexiones de cara. Las mujeres también compran negro porque no saben cómo comprar color, o cómo combinar colores. Y desafortunadamente todas nos escondemos detrás del negro en alguna etapa de nuestra vida.




2- I "BUY BY COLOURS".

This is a common one, you love a colour, that suits you or suppose to suit you, and then the wardrobe is full a colourful combination, but you don't know exactly what to do with it all, but you are not sure why.

What went wrong? if these colours suit me?


When colours are put together, they need to have a "Style concept" or however you want to call it, something to anchor them together. Certain colours you may like, may not go with the style concept you have in your head or you would like to achieve, that's why they don't work in your wardrobe when bringing the pieces home.


Contrast or not contrast?

Really think if you can handle contrast. Put some contrasting colours together and see what they do to your natural features, do the colours wear you? or you wear the colours? If you cannot handle contrast, the great news is that you are likely to handle really well monochrome! and I don't mean black and white, or all black, but matching colours that have the same saturation makes a gorgeous outfit.


2- LA QUE COMPRA EN COLORES.

Esto es muy común, te encanta el color, y vas a las tiendas y compras prendas de los colores que se supone que te quedan bien, o que te quedan bien. Cuando ves tu armario esta lleno de prendas de colores y a veces no sabes muy bien por qué te cuesta hacer conjuntos.


Los colores tienen humor, también y voz, pueden ser muy altos o muy bajos de tono. Y es muy común comprar colores sin tener en cuenta qué estilo quieres conseguir.

Algunos colores quizá te gusten, pero no pegan con el estilo que quieres conseguir.

Pero hay una solución para todo, así que no te desanimes.




3- I BUY BY PATTERN

Another example I have seen, is that someone might LOVE patterns, and just go for the piece because of it. Without thinking the size of the pattern.

Like colours, patterns can either wear you, or you wear the pattern.

Huge big flowers suit certain people, dainty flowers suit others, stripes may not be for every one or may be a perfect touch of pattern to some. Really think about the pattern, and of course, the style concept. Buying a pattern without having a style concept in mind can go really send you to a direction you did not really wanted to go.


3- LA QUE COMPRA POR ESTAMPADOS.

Otro ejemplo que veo a menudo es que a alguien le encanta un estampado , lo compra, y luego es difícil combinarlo. Sin pensar el tamaño del estampado.

Como los colores, los estampados o bien los llevas tu, o ellos te llevan a ti. Hay que tener cuidado que un estampado no se lleve lo mejor de tu complexion.

Las Flores enormes quedan genial en mucha gente pero no en otra, y las florecitas pequeñas lo mismo, así como el estampado animal o las rayas que pueden ser el toque perfecto de estampado para algunas chicas.





4- I BUY BY STYLE

Ok, so you like the style of something and you buy it. You are heading somewhere, you have your style concept. There is a way though to adapt what is in the shops to your style, so think about if that style feels like "you" as this is very important, otherwise, you may feel you have are in disguise.

When you now know your style, it's great if you can consider shapes. Rules are ok to follow just as a guide, ie: hourglass shape, column shape, etc. But you may not like everything you suppose to wear, same as colours, you may not like all of the ones you suppose to be looking great in. So consider trying and trying and testing with shapes in that style you have in mind.


4- LA QUE COMPRA POR ESTILOS

Vale, a ti te gusta un cierto estilo y vas a por el. Ya tienes una idea clara en la cabeza, eso esta muy bien.

Hay muchas maneras de adaptar los estilos a tu propia persona, así que, siempre considera si con el estilo te sientes tú misma. Es muy importante porque quizá te puedas sentir que vas disfrazada.


Cuando sabes tu estilo es genial, y ahora tienes que considerar las formas. Las reglas están bien como guía: Si soy manzana, pera...etc. Pero lo mejor es probar y probar y probar hasta que te sientas a gusto.




5- I BUY BY TREND

So you love to know what is out there ( me too!) and you go for it.

Every season all we need is a touch of fashion or trend to make our wardrobe and style look fresh. However, there are some trends that are going to end up being waste in your own wardrobe in a few months, being by the cut of the garment, the colour, the shape...

So take the trends but analyse them, and see which ones you will be sticking to for years to come instead of just now. Additionally, your wardrobe may get really confused with different items of different styles and trends and it makes it more difficult to get dressed in the morning.


5- LA QUE COMPRA POR TENDENCIAS.

Te encanta ver que hay nuevo en las tiendas ( a mi también) y vas a por ello.

Cada temporada todas necesitamos un toque de "trend" para refrescar el estilo. Sin embargo, hay algunas tendencias que van a convertirse en desperdicios en tu armario, ya sea por el color, la forma, el corte...

Coge las tendencias y analízalas, y ve con cuales vas a estar a gusto en unos años, no sólo en unos meses.

Además, un armario lleno de tendencias puede ser muy confuso y te hace más difícil vestirte por la mañana.



Remember:

All five factors have to combined together in order to hit the ground running with your shopping. Knowing how you shop, gives you the power to actually be conscious and choose better.

And if you want to know how to combine the five factor together and transform you and your wardrobe this spring. I have an event coming up on the 10th March. Go to events to find out more! I will see you there


Raquel

 
 

Comments

  • Do I need to be actively involved in the process once I purchase the Style Breakthrough service?
    Yes. This service is designed for individuals who are truly ready to commit to discovering their authentic style and breaking free from impulsive, unfulfilling purchases. We work with clients who are at a stage in their lives where they want a more intentional and sustainable approach to their wardrobe. By trusting the process and fully engaging in it, you’ll achieve lasting results—a style that feels effortless, cohesive, and truly you.
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    Not at all! The goal is to work with what you already have and refine your wardrobe, not to start from scratch. We’ll assess what truly aligns with your style, what can be repurposed, and what might not be serving you anymore. The process is about intention—curating a wardrobe that supports your style, not just replacing everything for the sake of it.
  • Will the Style Breakthrough service change me into someone I’m not?
    Absolutely not! This service isn’t about forcing you into a specific style or making you dress in a way that doesn’t feel like you. Instead, it’s about uncovering and refining the style that already aligns with who you are at this stage of your life. Think of it as a process of self-discovery—one that empowers you to feel more confident, authentic, and in control of your wardrobe. You won’t be told what to wear; rather, you’ll gain clarity on what truly resonates with you, so getting dressed feels effortless and right for you. This is about embracing your style, not changing it into something it’s not.
  • Do I need to be passionate about fashion to benefit from the Style Breakthrough service?
    Not at all! The Style Breakthrough is for anyone who wants to feel confident and authentic in what they wear—whether or not they follow fashion trends. However, this service is about more than just clothes; it’s about shifting your mindset around style and shopping. To truly benefit, you need to be open to change. If you’re ready to break free from old shopping habits, stop wasting money on pieces that don’t work, and build a wardrobe that reflects who you are, this process will give you clarity and confidence. But this may not be the right fit if you’re looking for a quick fix without a commitment to real change. Style isn’t about following rules—it’s about redefining your relationship with your wardrobe and embracing a new way of dressing that truly serves you.
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    Not at all! While the service is perfect for those who feel disconnected from their wardrobe, it’s also designed for anyone who wants to refine, refresh, or evolve their personal style. Whether you’re going through a life transition, seeking a more cohesive wardrobe, or simply wanting to shop with more confidence and clarity, the Style Breakthrough will help you build a wardrobe that truly represents you. It’s about making style effortless, authentic, and aligned with who you are—wherever you are on your style journey.
  • Why should I book the Style Simplified session instead of jumping straight into a full service?
    The Style Simplified session is a great starting point because it allows you to gain essential insight into your wardrobe and style goals, without committing to a larger service right away. If you’re not sure where to begin or feel overwhelmed by the thought of a full transformation, this session helps break things down into manageable steps. Think of it as a powerful checkpoint that gives you the information you need to move forward with confidence—whether you choose to continue working together or implement the insights on your own. If you’re ready for a shift but need help figuring out where to focus, this session is your ideal first step.
  • What can I expect to gain from the Style Simplified session?
    n this session, you’ll gain clarity on your current wardrobe’s strengths and weaknesses, a deeper understanding of your shopping and style habits, and a personalized action plan for moving forward. You’ll walk away with key takeaways that will help you avoid wasting money on pieces that don’t serve you and begin creating a wardrobe that aligns with your authentic self. It’s a highly informative session, and by the end, you’ll feel empowered to make better shopping decisions and be clear on the direction your wardrobe needs to go to reflect who you truly are.
  • I feel overwhelmed by my closet. Can the Style Simplified session help me with that?
    Yes! If you’re feeling overwhelmed by your closet, the Style Simplified session is a great way to gain clarity. This session helps you break down your wardrobe in a calm, guided way so you can understand what’s truly working and what needs to go. We’ll focus on simplifying your approach to style, making the whole process less stressful and more aligned with what actually feels good for you. However, please note that we need to focus on one season at a time. If you have a large wardrobe, we’ll begin by breaking down your favorite pieces, and I’ll provide exercises to help you continue the process on your own. The goal is to create a manageable, actionable plan for your wardrobe that’s tailored to your current needs. By the end of the session, you’ll feel more confident and in control, with a clearer understanding of how to move forward without feeling bogged down by unnecessary items or decisions. This session is a starting point, not a complete wardrobe overhaul, but you’ll have the tools and insights to carry on organizing and refining your closet with ease.
  • What if I don’t like the style you suggest for me?
    There’s no one-size-fits-all “look” that I impose on clients. This process is collaborative, and everything is built around your personality, preferences, and lifestyle. You’ll be involved every step of the way, ensuring that your final style direction feels natural and authentic to you. My role is to guide, refine, and bring clarity—not to dictate or change who you are.
  • What is a Wardrobe Audit?
    A Wardrobe Audit is a deep assessment of your current wardrobe to ensure it aligns with your personal style, offers versatility, and works cohesively as a whole. This process isn’t about discarding everything you own—it’s about understanding what serves you, what doesn’t, and how to create a more intentional, well-balanced collection of pieces that truly reflect who you are. Using a structured methodology, we evaluate your wardrobe for consistency in style, cohesiveness, variation, and balance—even if those terms don’t mean much to you yet, don’t worry! The process is designed to give you clarity on what works, what’s missing, and how to make getting dressed effortless. By the end of the audit, you’ll gain a clearer sense of direction, ensuring every piece in your wardrobe contributes to a style that feels natural and empowering. If you’re tired of feeling like your closet is full of clothes but nothing quite works together, this is the step that will change that. Check out the Style Simplified one-hour session, which will give you a taste of an Audit today and start building a wardrobe that truly works for you!
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    The Style Simplified session is a one-hour, personalized consultation designed to give you clarity about your wardrobe and your style goals. It’s a guided conversation where we explore your purchasing habits, assess what’s currently in your wardrobe, and uncover where you want to take your style next. This session is perfect for anyone feeling stuck, unsure, or overwhelmed by their wardrobe. Through this process, we’ll identify key insights about what’s working, what isn’t, and how to refine your wardrobe to better reflect your personal style and lifestyle. It’s an empowering way to take the first step toward a more intentional and functional wardrobe, with no judgment—just guidance and clarity.
  • I’ve tried finding my style before, but nothing sticks. How is this different?
    This isn’t just about picking a few outfits—it’s a deeper process of understanding why you’re drawn to certain styles, what actually works for your life, and how to break free from habits that keep you stuck in a cycle of dissatisfaction. It’s about rewiring how you think about your wardrobe so that you no longer second-guess yourself or make impulse purchases that don’t serve you. If you’re ready to commit to that shift, this will be the last time you need to “find your style.”
  • I want to change, but what if I go back to old habits?
    Real transformation happens when you’re truly ready for it. This isn’t a quick fix—it’s a shift in how you approach style and shopping. If you’re open to rethinking how you see your wardrobe and willing to step out of your old patterns, you’ll come out of this experience with a completely new mindset. However, if you’re not yet ready to let go of past habits, this may not be the right time for you—and that’s okay! The best results come when you’re fully committed to embracing change.

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