If someone gives you £100 and tells you: Go shopping & buy a present for your best friend with the this money… You will know exactly what to buy, where adjusting to budget, right? Why? Because… you know your best friend inside out!
Your customer is your best friend.
The first question before purchasing from suppliers and different brands for your retailer business is who is my customer? Deeply, who is she/he? What does she/he like? What colours would she/ he wear? Will she/he risk this style I am thinking in buying?
Like any creative process, it is starts with a picture, a representation of your customer.
A buyer knows the customer as if it was for the very best friend, and match all her/his needs.
Do you want to know your customer or target a specific customer?
I can help you with that!